Public Relations
Our Public Relations service is ideal for brands who are pursuing fundraising, acquisitions, partnerships, or notoriety. Public relations isn’t solely for large companies, it is also a useful resource for startups and SMB operations. A PR strategy can be crafted to suit all phases of business.
Here's the Dive Brief
before you Take the Plunge
PR is a broad term and a field that is constantly growing and evolving. The question is: how can that field be utilized to support your business?
PR can be an asset from day one – just ask our pre-seed clients. We have the capacity to craft a plan that allows us to navigate the industry with you from the very beginning and grow along with you every step of the way. From developing consistent branding, crafting compelling communication, cultivating an ideal audience, to creating and disseminating a thorough investor campaign – we are invested in the pursuit of your growth and success.
On the verge of releasing a new app or product and want the whole town talking about it? We have clients who have needed promotional PR and Marketing leading up to their product release / app launch, and we’ve gotten the word out through features in Forbes, TechCrunch, HackerNoon, VentureBeat, and IGN etc. However, a solid PR approach doesn’t rely on only one medium to spread the word, so we also push the information through your social media channels, which appeals directly to your targeted audience, along with podcast and TV appearances, potentially print publications, and email campaigns.
When crowdfunding a product, PR helps you make waves. We have worked with clients to bolster the hype about their product through a multi-channel approach, ensuring we are reaching their target audience and enticing them back to the Kickstarter.
Regardless of where you and your company are on this journey, PR can support you as you level up. Remember, don’t dive in without Pink Fins.
Why Pink Fins for Public Relations
Pink Fins Brand Management is a boutique brand firm that runs PR, not a press release factory. We pitch founders and their companies to the trade press and national outlets your buyers read. The coverage keeps working after it runs: the mentions that earn credibility with a person are the same mentions AI assistants use when they decide who to recommend. Most firms hand you a clip report at the end of the month. We hand you coverage that keeps paying.
Public Relations FAQ
What does a PR agency actually do?
A PR agency earns you coverage in places your buyers already trust, and builds the story that makes coverage possible in the first place. That means positioning, media relationships, a pitch calendar, interview prep, and amplification once something lands. Pitching alone is the smallest part of it.
Is PR only for large companies?
No. It is just as useful for startups and smaller operations, and some of our clients started with us pre-seed. A plan can be built for any stage of business, and starting early usually costs less than repairing a reputation later.
When is the right time to start PR?
Earlier than most people think. Before a launch, before a raise, before an acquisition conversation, or before you need the market to know who you are. PR compounds, so the value comes from having started, not from starting loudly.
Can PR help a crowdfunding campaign?
Yes, and it is one of the clearest places to see it work. A multi-channel push around a campaign builds the hype that sends people back to the page. One client raised a category-leading amount on a single campaign off the back of exactly this approach.
Does PR affect whether AI assistants recommend us?
It does, more than most people realise. Assistants recommend businesses they keep seeing across trade press, directories and expert commentary, and brand mentions now predict AI visibility about three times better than backlinks. Earned coverage is the input, so PR and AI visibility are the same job done once.
How do you measure PR?
Placements, reach, and the brand mentions that AI engines and search engines actually read, reported monthly. We do not count advertising value equivalent, because it is a made-up number that flatters the agency rather than telling you anything useful.
Ready to Make Waves?
One 30-minute call. Tell us what you are building toward, and we will tell you straight whether PR is the lever that moves it, and what the first ninety days would look like if it is.