Consulting & Coaching
PR consulting/coaching is like having a divemaster in the murky waters of public perception—because let’s be honest, going in blind is a great way to belly-flop. With tailored strategies and actionable advice, PR pros help you navigate the depths, avoid reputation-wrecking trigger fish, and surface with stories that shine brighter than your competitor’s sunlit social media highlights. Whether you’re handling a crisis (think: leaky oxygen tank) or just trying to make a splash, PR consulting/coaching ensures you’re equipped to dive deep and come up looking like you planned it all along.
Here's the Dive Brief
before you Take the Plunge
Discerning how Brand Management can be utilized to support you and your company can be a daunting task. It’s like looking into the vastness of the ocean and trying to figure out which way to go. That’s why divers invest in guides and instructors to coach us on how to effectively navigate the waters, pointing out the important things (don’t want to miss the whale sharks), and facilitating a little joy during it all. At Pink Fins, we aim to be your PR guide, teaching you the ins and outs and then releasing you into the wild properly geared to navigate the world of PR on your own.
For us, this doesn’t look like giving you a BCD and strapping you into a tank, instead we will complete an assessment of you and your brand/company (a SWOT analysis, if you will), in order to identify which Brand Management tools will be most suited to support you in meeting your goals. Now that we know the tools to set you up for success, we’ll craft a Brand Management strategy utilizing them. If you’re interested in consulting, we will implement this strategy on your behalf. If you’re more of a DIY-er, we can channel our inner YouTube University and teach you how to effectively execute the strategy yourself.
Why Pink Fins for Consulting and Coaching
Pink Fins Brand Management is a boutique brand firm that consults the way operators do, because that is what we are. Mariya spent her early career in marketing at Airbnb, then built her own PR and marketing firm before Pink Fins, and everything we teach is something we run for paying clients every week. You get straight answers on your positioning, your marketing, and your own visibility as a founder, and the option to have us build it if you would rather not. No frameworks invented for the workshop.
Consulting and Coaching FAQ
What is the difference between consulting and coaching here?
Consulting is us doing the thinking and handing you the strategy. Coaching is us teaching you to do it, then getting out of the way. Most engagements start closer to the first and move toward the second, which is the point.
Who is this for?
Founders and teams who need to understand what brand management can actually do for them before committing to a programme. It suits people who would rather learn the ropes than outsource them forever.
What happens in the first session?
An honest assessment of you and your brand, closer to a SWOT than a sales pitch. That is what tells us which brand management tools are worth your time and which ones would be theatre for a company your size.
Do you help with a crisis?
Yes. Crisis work is its own kind of coaching, and the useful version happens before you are in one. If you are in one now, say so when you book and we will treat it accordingly.
How is this different from hiring an agency to run it for you?
An agency keeps the knowledge. Coaching leaves it with you. If you would rather own the capability than rent it, this is the version to take, and we will tell you honestly if a done-for-you programme suits you better.
What do we walk away with?
A clear read on where your brand actually stands, the specific tools worth using at your stage, and enough understanding to run them without us. Plus a straight answer on what to fix first.
Ready to Make Waves?
One 30-minute call. Tell us what you are trying to navigate, and we will tell you whether you need a guide, a programme, or just a better map.